What is Digital Marketing? What are the different types of Digital Platforms.

Businesses of all sizes, from enterprises to startups, get results from online marketing. No matter your company size, industry, or target audience, you can use Digital Marketing to drive traffic, leads, sales, and buzz about your business, which is why it’s such a popular strategy.

What is Digital Marketing?

"Digital Marketing is the use of the internet, mobile devices, social media, mobile applications, email, web applications, search engines, and other digital channels to reach consumers." 

"Digital Marketing is a process of advertising through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel."

It is pretty easy to learn. Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital Marketing has become an integral part of every marketing strategy to make an online brand reputation. Digital Marketing is changing every day with the latest marketing trends.

"A Digital Platform is any web based platform for presenting content(things like Facebook, Twitter, Blogs, Websites, and sometimes SMS."

"A Digital Platform is any electronic tool for communication includes desktop, mobile, social and email software this covers websites and Social Media - Twitter, Facebook, LinkedIn."

Types of Digital Marketing:

• Search Engine Optimization (SEO).
• Pay Per Click (PPC).
• Social Media Marketing (SMM).
• Content Marketing.
• Sponsored Content.
• Video Advertising.
• Affiliate Marketing.
• Email Marketing.
• Online PR.
• SMS Marketing.